The State of B2B Marketing: A Panel Discussion Webinar

04/03/2018

Our webinar, The State of B2B Marketing: A Panel Discussion, featured VPs of Marketing across a variety of industries throughout the Northeast Ohio region. Learn their expert opinions on current and future trends shaping B2B.

For this webinar, we were excited to pull in a few of our clients across a variety of industries to provide their expert opinions on current and future trends in B2B.

Peter Anagnostos- VP, Marketing, Communications & Community Outreach, MCPc

Jeff Buysse- VP, Marketing, GOJO Industries, Inc.

Rick Shimko- VP, Marketing, Corporate United

 

Our panel presented 5 key takeaways on current and future trends shaping the B2B marketing landscape:

  1. Know when to bring in the experts. Having the right technology stack will help you differentiate yourself from the noise. Even the healthiest internal marketing teams could use a boost from subject matter experts at an agency. And don’t be afraid to admit you need expert help.

  2. Non-profit and for-profit companies face similar challenges, but non-profits exhibit “scrappy marketing,” typically having less resources (time and people) to throw at the problem.

  3. Success needs to be measurable. Use analytics and make sure you are tracking and mapping everything. It’s just as important to know what isn’t working as what is.

  4. Go digital, but stayed rooted in the foundations of marketing, the 4 P’s: price, product, packaging and promotion. The goal should be a nice blend of digital and traditional marketing tactics to engage your target demographic.

  5. Growth doesn’t happen accidentally. Keep trying and testing new marketing tactics even with limited budgets to find out what works.


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Listen below for the full webinar!



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