SiriusView: Marketing Automation Platforms 2014

Ten years ago, just having a marketing automation platform (MAP) would set any company apart from its competitors. Since then, however, marketing automation has become a necessity for b-to-b organizations.

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Marketing Automation and Within3

Within3 is a leader in digital collaboration solutions for the health and life sciences industries. Within3 partnered with Hileman Group to help achieve their revenuedriving business goals by improving their lead nurturing and management process.

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Presentation: Marketing Automation Matters

In this Lunch and Learn you will learn what Marketing Automation is and how it organizes the marketing and sales process.

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Hileman Group and Marketing Automation

Marketers are constantly challenged with improving their lead management process, while enhancing the quality of acquired leads. Read how we helped our client improve their lead management process and acquire more leads.

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Magic Quadrant for CRM Lead Management

CRM lead management's contribution to revenue growth fuels investment and overall satisfaction levels. However, IT leaders should be aware that organizational alignment, analytics and bestpractice maturity continue to present challenges.

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