Resources

Organize Your Content With an Editorial Calendar

If we know one thing in the content marketing world, it’s that managing all… that… content… is work. So, how do you go about keeping your content organized? Creating an editorial calendar will help you visualize your content publishing for the year and beyond. The great thing about the editorial calendar is that it is a living document, fluid and flexible.


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Kentico CMS & Chromaflo: A Case Study

Chromaflo, a global provider of colorant technology solutions, needed to expand its international audience. Hileman Group helped Chromaflo take its existing English-only site and extend the reach throughout the world by employing six new languages into the site, all managed through a single CMS solution. In the following case study, we discuss how this client’s need for multilingual capabilities was fulfilled with the right CMS.


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Kentico CMS and B&B Electronics: A Case Study

People’s online expectations have evolved. If the user can’t find useful content in the first few clicks, they will leave your site in favor of a competitor. B&B Electronics, a data communications solutions provider, enlisted the help of Hileman Group to improve the presentation of information on their existing website. 


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5 Misconceptions About Using an Agency

Many customer-driven organizations understand the benefits of marketing. Your company might have the best product out there, but how do you let prospects know about it? Engaging with clients and prospects is key to long-term business success. So, how do you do that effectively? Ever thought about using an agency to help?


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6 Digital Marketing Trends for 2016

You already know the digital marketing landscape is constantly evolving. Strategies you've considered for the near future have already morphed into something else. What was once new and exciting is now old and uninspiring. As 2015 comes to a close, you should already be thinking about your initiatives for the upcoming year. How do you plan to expand and compete in 2016?


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