Resources

How Hileman Employed Marketing Automation to Help a Health and Hygiene Solutions Client Meet Business Objectives

Marketers are constantly looking for new ways to improve their lead management process, while strengthening the quality of acquired leads. In the following case study, we explore how Hileman Group helped a health and hygiene solutions client streamline their lead nurture process through marketing automation.


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Magic Quadrant for Web Content Management – A Gartner Report

In order to run an effective lead management process, marketers must learn to customize content and automate the timing of all marketing communications. But not all lead management solutions are created equal. In the following research report, Gartner, a technology research firm, identifies and compares the leading CRM lead management applications.


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5 Signs You’re Ready for Marketing Automation

The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.


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Digital Marketing Glossary

Navigating you through the sophisticated world of digital marketing. We’re like the Magellan of the digital ad world. There are so many terms in marketing, it’s impossible to keep them all straight... Until now. In this handy document, you can look up common terms or phrases and know what the heck people are talking about (and, in certain circles, stump others)!


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How CMS Platforms Compare

Maintaining a current and relevant site is essential for businesses today.  Letting your website fall by the wayside and your company may be seen as insignificant, outdated and unreliable.  This is why it's important to keep your website fresh and engaging.  To do that, you might find that using a content management system (CMS) might be right for your business. Here's how they compare.


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