Hile-lights Blog

5 Best Practices for Email Marketing in Healthcare

Written By: Alex Greger | 02/22/2017  |  0 comments

A hospital’s patient communications can be a lot more than transactional emails. Through working with many of the largest hospitals in the U.S., we have gathered some best practices when it comes to using email as a communication tactic within the healthcare industry. 


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Valentine's Day - It's Not Just for Lovers

Written By: Lea Titas |  02/14/2017  |  0 comments

Happy Valentine's Day from Hileman Group! Although Valentine's Day is traditionally considered a "romantic" holiday, we think it's for everyone, including co-workers, frenemies, that guy who keeps stealing your yogurt from the fridge... So, why not take a few minutes today to tell your cube-mates, "Hey, nice sharing a wall with you!" We've developed our own interpretation of Valentine's Day cards for you to share with all the people in your life, whether you like those people or not.


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Think Outside the Twitter Card: Alternative Social Media Lead Generation Strategies

Written By: Caroline Amantea |  02/08/2017  |  0 comments

As you probably know, Twitter has officially discontinued their lead generation cards. And if you're anything like us, you've just finished wiping away your tears. We took a few hours to cope with this loss, then we did what we do best: put our heads down to find the best alternative social media lead gen strategies. 


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Pizza Party All Month in February!

Written By: Lea Titas |  02/02/2017  |  0 comments

Who doesn't like pizza?  Pepperoni, sausage, mushroom, or just plain cheese, pizza is one of our main food groups.  There are even parties thrown in pizza's honor!  So, how else would we spend a day in February, if not celebrating (read:  eating) pizza?!


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3 Trends to Fill Your Sales Funnel

Written By: Lea Titas |  01/25/2017  |  0 comments

Modern marketers are constantly tasked with finding new and innovative ways to fill the sales funnel. Without a steady stream of leads, you’re just wasting time and money. You might have great ideas about what to do once your prospects are going through the sales process, but how do you get them there in the first place?  We totally feel you and guess what?  You’re in luck! We have put together a list of three emerging channels to fill the top of the sales funnel in order to make your sales process more successful.


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