Hile-lights Blog

Marketo Summit 2017: A Recap

Written By: Alex Greger | 04/28/2017  |  0 comments

Still recovering from the week? Me too – what a week it has been! Marketo made some major announcements at its #MKTGNATION Summit earlier this week.  See a quick recap of some of the top releases, breakouts, keynotes and more!


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Facebook Live: What Does It Mean for Your Marketing Mix?

Written By: Caitlin Baker |  04/26/2017  |  0 comments

Video marketing and video content is here to stay. It’s engaging, performs well, and is extremely shareable. Brands and companies who are not on the bandwagon, well, it would behoove them to get on it. What does this mean for your marketing? Should it change the way you market? The answer is both yes and no.


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Marketo Summit 2017: Sessions to Attend

Written By: Alex Greger |  04/19/2017  |  0 comments

We are so excited to be attending the Marketo Summit next week! Marketo's annual conference, Marketing Nation Summit is April 23-26th at the Moscone in San Francisco (the city by the bay) and has keynotes from inspiring leaders Queen Latifah, James Cooper, and Tyler Williams. We'll also be "singing in the car" with James Corden. We cannot wait.


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Customer Appreciation 2017

Written By: Lea Titas |  04/12/2017  |  0 comments

Yesterday was the Cleveland Indians' home opener, and, per tradition, Hileman Group's annual Customer Appreciation Day party. We love hosting this event every year – in the digital age of email and texting, it's nice to put the computers and phones away and have some face-to-face time with our clients... while we watch the Indians win in the 10th inning, of course!


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5 Common Social Media Mistakes Healthcare Organizations Make

Written By: Caroline Amantea |  04/05/2017  |  0 comments

Now more than ever, patients are seeking reliable health information on social media. Learn how to do it right by considering these 5 common social media mistakes healthcare organizations make, and how you can avoid them.


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