Hile-lights Blog

4 Strategies to Surviving a Technology Outage

Written By: Alex Ash | 07/27/2017  |  0 comments

This past week, our friends at Marketo suffered a severe outage. While marketers went on a (pretty funny) social media rampage, we couldn’t help but ask, “Where do we go from here and what can we learn from it?” So, in the spirit of never letting a crisis go to waste, here are 4 strategies to implement should your technology take a PTO day.


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VeloSano: Why We Ride

Written By: Lea Titas |  07/19/2017  |  0 comments

VeloSano is a community bike ride that raises money for cancer research at Cleveland Clinic. This Saturday marks our fourth year participating, and, while we’ve chosen different routes each year, the reasons we ride remain the same.


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Job Shadowing at Hileman Group

Written By: Madison Bannister |  07/14/2017  |  0 comments

As an incoming junior in high school, I was given the opportunity to job shadow at Hileman Group for two days. For most of my high school career, I’ve known that I wanted to do something in the business world. This opportunity could help me decide what I wanted to do with the rest of my life, and that was exciting to think about.


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#HilemanTakeover - The Intern Edition

Written By: Lea Titas |  07/12/2017  |  0 comments

It's been a while since we've done one of these, huh? But, this summer we've been lucky enough to have 4 interns, working in various departments around Hileman Group and they've been itching to take over our social media. So, we've decided to "unleash the beasts". Follow them on Twitter and Instagram all day today to see how they've been spending their summer vacation!


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3 Tips for Creating Ridiculously Engaging Email Content for Prospective Patients

Written By: Alex Ash |  07/05/2017  |  0 comments

In a world that is increasingly digital, it makes sense that the healthcare industry is starting to take advantage of email in order to better reach their patients. Despite our inboxes becoming saturated with sales promotions and offers, healthcare has a unique opportunity to connect with ‘customers’ by offering personalized health information that they may not otherwise get. Here are some tips on how to stand out in the inbox and create successful content within the healthcare vertical.


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