Hile-lights Blog

What to See at Content Marketing World 2017

Written By: Lea Titas | 08/23/2017  |  0 comments

Content Marketing World 2017 is less than 2 weeks away and we could not be more excited! It seems that each year gets bigger and better and 2017 is no exception. With a focus on performance, this conference is chock full of sessions measuring content marketing success, a thing most content marketers struggle with on a daily basis. So, what sessions should you attend? Take a look at our suggestions!

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3 Ways to Measure the Success of a Social Media Advocacy Program

Written By: Caroline Amantea |  08/16/2017  |  0 comments

“Brand advocacy” has been quite the buzzword lately in the world of social media. Companies have begun utilizing their internal teams to extend branded messaging to reach relevant networks in the social media space. Learn how brand advocacy works, why it’s so important, and how to measure success once you’ve implemented your own strategy.

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The Intern Experience: 2017 Edition

Written By: Lea Titas |  08/11/2017  |  0 comments

Another Hileman Group summer internship has come to a close. We had some amazing talent with us this summer and will be really sad to see them go. But how did they feel? To find out, we asked them some questions, and, because we own them for a few more hours, they answered!

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How Much Does a Video Cost?

Written By: Aaron Gelston |  08/09/2017  |  0 comments

We hear this question a lot in our world. And our answer is always… “Well, it depends.” That’s because the term “video” is broad and expansive, meaning lots of things to different people. Video can solve a variety of problems, from promotions to demonstrations to the explanation of complex concepts. In the following post, we break down different steps of the video production.

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What the Death of Adobe Flash Means for You

Written By: Kate Penrod |  08/02/2017  |  0 comments

Last week, to no one's surprise, Adobe announced that it would “stop updating and distributing Flash Player,” and are giving until 2020 to phase it out completely. In an age where open standards like HTML5, WebGL and WebAssembly have come into play, Flash quickly turned into an obsolete program that proved to be more of a security threat than a cool tool. What does this mean for you?

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