Hile-lights Blog

Interactive Emails: Wisdom from "The Sandlot"

Written By: Matt Friske | 10/18/2017  |  0 comments

I've been around email marketing and development long enough to know how to flip a certain number of switches, levers, or trap doors to make emails do my bidding. One of the hot topics I've been keeping track of is using interactive emails to give your emails a boost. While I love that email is finally getting to a point where we can start using some cool interactive elements, there are a few things to consider before jumping into the deep end of the pool.


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[webinar] Healthcare Marketing: Stop Marketing. Start Engaging.

Written By: Lea Titas |  10/11/2017  |  0 comments

Healthcare marketing. If that's not a phrase that doesn't make you think "regulations" and "obstacles", we don't know what will. While there may be initial roadblocks with a healthcare marketing program, once you get through the detour, healthcare marketing is useful, effective and, dare we say, rewarding. Join us for a webinar on October 25th as we present successful tactics and examples for 4 healthcare marketing initiatives.


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Digital Event Marketing: A Multi-channel Approach

Written By: Angela Ruggeri  |  10/04/2017  |  0 comments

When it comes to marketing channels, marketers have more choices with the launch of each new campaign. But with more choices comes more risk. It’s no longer about just getting the messaging right; marketers have to consider using the right channel for their message. And each channel comes with its own nuances to tone, delivery and execution. Let’s take a look at the different marketing channels to consider for a digital event, such as a webinar, to see how they all come together for a successful campaign.


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The 5 Themes from INBOUND 2017: A Quick Recap List

Written By: Michelle Law |  09/29/2017  |  0 comments

INBOUND is a conference held annually that shares the latest from the greatest in inbound marketing. This year was an action-packed week with inspiring spotlights, tips and hacks, advice from successful thought-leaders, and drinks (both coffee and the good kind). Subject matter experts, like Rand Fishkin, Larry Kim, Darhmesh Shah, Brian Halligan, and more, highlighted the changes that are happening in the industry and how to stay ahead of the curve. Sad you missed it? Or still trying to relive every moment? Here are the 5 themes woven throughout the week.


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Google and Marketo: The Marriage of AdTech and MarTech

Written By: Brett Colasanti |  09/27/2017  |  0 comments

Recently, Marketo, the leading provider of marketing automation software, and Google Cloud announced “a multi-year collaboration to scale Marketo's infrastructure in the public cloud and create integrated solutions for marketers”. Read as we wax poetic on what this means for the future of AdTech and MarTech.


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