Hile-lights Blog

How to Create an Effective Inbound Marketing Campaign

Written By: Michelle Law | 01/17/2018  |  0 comments

Launching an effective inbound marketing campaign can be fun and exciting. But, if the right steps aren’t taken pre-launch, you may end up with disappointing results. Follow these six steps to learn how to create an effective inbound marketing campaign from the start.


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Why You Need a Creative Brief

Written By: Craig Minch |  01/10/2018  |  0 comments

A creative brief is a strategic document that contains information needed for creative- and innovation-focused projects, including a summary of key factors that can impact and inspire efforts. Learn why you should use a creative brief and what the brief should include. 


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Digital Marketing Trends of 2018

Written By: Lea Titas |  01/03/2018  |  0 comments

It's a new year. New diets. New resolutions. Clean slate. What better way to get ready for the new year than to already know what are going to be the biggest trends of the year? Luckily, we have a team of experts who know a thing or two about digital marketing and, therefore, have a pretty good idea where to focus efforts in 2018.    


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Top Insights of 2017

Written By: Lea Titas |  12/27/2017  |  0 comments

It's hard to believe another year is almost in the books. Seems like it was only yesterday we were saying that about 2016! As we prepare for 2018, we thought it'd be fun to take a second look at the top articles of 2017 to find out what marketers really cared about this year. 


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Rankpocalypse: The Aftermath

Written By: Caitlin Baker & Michelle Law |  12/20/2017  |  0 comments

Last week, we hosted a webinar about the evolution of SEO keywords and how they affect (or may no longer affect) search engine results pages, lovingly referred to as “Rankpocalypse”. We thought this topic was so imperative to survival, we decided to write a follow-up post about it, expounding on answers to the questions asked in the webinar.


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