Sherwin-Williams Automotive Finishes and Product Finishes are divisions of The Sherwin Williams Company. These divisions are part of the business to business segment of the company and specialize in providing holistic painting services to their clients along with a line of advanced technology paint and coating systems.
Hileman provided enablement support for both divisions for the Marketo marketing automation platform. This included software setup, data normalization and importing, responsive email and landing page design and integration, program builds and holistic consulting across each business segment. This program also included integration of all web forms across their current websites to ensure a seamless integration of all marketing lead sources.
Sherwin-Williams, in operation since 1866, is one of the world leaders in chemical coatings. They are committed to providing the finest in traffic marking paints / chemical coatings. This division of The Sherwin-Williams Company, offers a full spectrum of pavement marketing technologies including products such as liquid marking, thermoplastic and plural components. To accurately reflect their brand, Pavement Marking Products needed an updated website design to highlight their products technical qualities & every-day uses, while delivering leads to their specific Region Account teams.