PURELL® is the leading global producer and marketer of skin health and hygiene solutions for away-from-home settings. PURELL is a manufacturer of nationally recognized Purell brand. Hileman Group is closely collaborating with various PURELL business units on defining and implementing Product Marketing strategy.
Hileman implemented various lead generation websites, such as product trial and content website to help build up PURELL targeted lead lists and to build up PURELL presence in social media. Hileman designed micro sites, landing pages and custom applications to support this effort. The campaigns generated over 500,000 highly qualified leads for retail and B2B markets.
Most recently Hileman designed a new lead nurturing program for GOJO Healthcare group that will completely automate lead qualification, nurturing and conversion. This effort involved custom integration work and innovative e-mail marketing program.