Cleveland Clinic reaches out to its current / potential patients through a series of personalized landing pages and email series. These pages allow users to get more information on medical issues that they are researching through the web. Hileman's program incorporates social media technology, as well as generating leads for the particular Institutes. Each form is integrated with the Exact Target or Marketo platforms, to offer email automation based on landing page leads. These pages are responsive in nature, meaning that they display legibly in both mobile & desktop environments. Not only are these landing pages a way to deliver guides to prospective patients, but they are also a way to alert the audience to upcoming seminars offered for free by the Cleveland Clinic.