Resources

5 Signs You’re Ready for Marketing Automation

The world of marketing has changed drastically in the last decade. With the window to the world at their fingertips, buyers are empowered to proactively find products and services to meet their needs before ever talking to you. Do you know if your marketing programs are working? Are your prospects finding the content they need to make informed decisions? In the following article, we identify 5 signs your company is ready for marketing automation.


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Digital Marketing Glossary

Navigating you through the sophisticated world of digital marketing. We’re like the Magellan of the digital ad world. There are so many terms in marketing, it’s impossible to keep them all straight... Until now. In this handy document, you can look up common terms or phrases and know what the heck people are talking about (and, in certain circles, stump others)!


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How CMS Platforms Compare

Maintaining a current and relevant site is essential for businesses today.  Letting your website fall by the wayside and your company may be seen as insignificant, outdated and unreliable.  This is why it's important to keep your website fresh and engaging.  To do that, you might find that using a content management system (CMS) might be right for your business. Here's how they compare.


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Organize Your Content With an Editorial Calendar

If we know one thing in the content marketing world, it’s that managing all… that… content… is work. So, how do you go about keeping your content organized? Creating an editorial calendar will help you visualize your content publishing for the year and beyond. The great thing about the editorial calendar is that it is a living document, fluid and flexible.


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Kentico CMS & Chromaflo: A Case Study

Chromaflo, a global provider of colorant technology solutions, needed to expand its international audience. Hileman Group helped Chromaflo take its existing English-only site and extend the reach throughout the world by employing six new languages into the site, all managed through a single CMS solution. In the following case study, we discuss how this client’s need for multilingual capabilities was fulfilled with the right CMS.


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