October 2015


Is Your Marketing Creepy?

Written By: Michelle Law | 10/28/2015  |  0 comments

In the spirit of Halloween, let's talk spoooooky marketing!  In digital marketing, it is ideal to use personalized ads to drive sales, but at what point do we creep out our audience? With new marketing technologies, it has become a fine line to walk. We have insights on visitor demographics, user interests, webpages visited, geo-location, and more. It is necessary to create relevant and tailored ads to your target audience, but have you stepped over that line?


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What is UX Design?

Written By: Joe Ickes |  10/21/2015  |  0 comments

Wikipedia defines user experience (UX) design as "the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.” 


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3 Factors for Quality Score

Written By: Kyle Chandler |  10/14/2015  |  0 comments

Google defines “quality score” as “an estimated level of relevance between an ad, landing page and keyword”. This score is on a 1 to 10 scale, with the higher the number, the higher level of relevance between the three components.


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The Death of the Sales Funnel?

Written By: Bob Rawlins |  10/07/2015  |  0 comments

The sales funnel, as we may have known it in the past, is somewhat dead from a traditional sense. But, the digital era we are in can argue and demonstrate that the sales funnel has transformed into something much more alive than it has ever been.
 


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Free Desktop Wallpaper for October

Written By: Lea Titas |  10/01/2015  |  0 comments

As Clevelanders, we all know that to know the Cleveland Browns is to love the Cleveland Browns.  And hate the Browns.  And then love them again.  It's what we do.  And, darn it, we have fun doing it.  From tailgating and cheering to booing and water coolering on Mondays, we love our Cleveland Browns.  So, for October, we are honoring America's Favorite Sport with a salute to our Cleveland Browns and its home, FirstEnergy Stadium.


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