November 2016


Google Analytics 101: The Basics

Written By: Caitlin Baker | 11/30/2016  |  0 comments

There's a lot of information available in Google Analytics (GA). A lot. It can actually be really overwhelming when you're first getting started. After you've added GA to your site and you start reviewing your data the first couple months, here are a few important metrics to focus on.


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#givethanks 2016

Written By: Lea Titas |  11/24/2016  |  0 comments

We have a lot to be thankful for this year.  Health, happiness and successful basketball and baseball teams.  What more could we want?!   But, in addition to the items listed, we each have our own reasons to be thankful this Thanksgiving.  Here are just a few.


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Can Display Ads Predict the Presidency?

Written By: Caitlin Baker |  11/23/2016  |  0 comments

Like most of the country, well, actually more like half of the country we now know, we were totally wrapped up in the election frenzy. It served as water cooler fodder and client small talk; we wrote a blog post predicting the outcome based on digital marketing success measurements, and then wrote another blog post when things seemed to hit a fever pitch, re-predicting the outcome (spoiler alert: we couldn't).  But, could remarketing ads predict who won the White House?


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#HilemanTakeover - November

Written By: Lea Titas |  11/17/2016  |  0 comments

We know what you're thinking... it's been a while since someone has taken over Hileman Group's social media, right?  That's what we thought, too!  So, we've brought in the big guns:  our Senior Demand Generation Analyst, Michelle Law!  If there's anyone who knows social media, it's her.  Follow her on our Twitter and Instagram feeds all day to watch her play on social media... which is, um, pretty much what she does for a living anyway!


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Give It Up for Cleveland Fans with a Desktop Wallpaper!

Written By: Lea Titas |  11/01/2016  |  0 comments

We know what you're thinking.  How can we talk Browns with the Indians still in the World Series? It's true - the Cleveland Indians are so much in our hearts and minds these days.  But, if we think about our Tribe winning (or losing), we have heart palpitations, so we thought we'd focus on football for the month of November.


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