Hile-lights Blog

Hileman Group Earns 2016 Weatherhead 100 Award

Written By: Lea Titas | 12/08/2016  |  0 comments

We are proud to announce that Hileman Group has been named to the Weatherhead 100 for 2016!   On December 1st, 2016, we attended the black tie gala at the Hilton Downtown Cleveland, along with our fellow victors, applauding their achievements as well as our own.  We are privileged to be ranked among the very best companies in Northeast Ohio that continually demonstrate exceptional growth.

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The Benefits of Defining Your User Personas

Written By: Joe Ickes |  12/07/2016  |  0 comments

To understand the benefits of user personas, we first need to know what a persona is. A user persona is a fictional person or character created (typically by a designer) based on the goals of a prospective user. Interviews with current users, customers and stakeholders can help inform user persona creation.

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Enjoy the Holidays in Cleveland with a Desktop Wallpaper!

Written By: Lea Titas |  12/01/2016  |  0 comments

It wouldn't be the holidays in Cleveland without a reference to A Christmas Story House.  If you're like many people, you've seen the movie (psst:  it airs on TBS for 24 hours on Christmas Eve/Day).  While the story takes place in Indiana, parts of the movie were filmed in Cleveland (note: my mother was going to take us to the taping in the Higbee building, but we were being "bad" that day - I blame my brother).  To pay tribute to that iconic film, we're offering A Christmas Story House as our desktop wallpaper for December!       

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Google Analytics 101: The Basics

Written By: Caitlin Baker |  11/30/2016  |  0 comments

There's a lot of information available in Google Analytics (GA). A lot. It can actually be really overwhelming when you're first getting started. After you've added GA to your site and you start reviewing your data the first couple months, here are a few important metrics to focus on.

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#givethanks 2016

Written By: Lea Titas |  11/24/2016  |  0 comments

We have a lot to be thankful for this year.  Health, happiness and successful basketball and baseball teams.  What more could we want?!   But, in addition to the items listed, we each have our own reasons to be thankful this Thanksgiving.  Here are just a few.

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