Hile-lights Blog

Facebook Live: What Does It Mean for Your Marketing Mix?

Written By: Caitlin Baker | 04/26/2017  |  0 comments

Video marketing and video content is here to stay. It’s engaging, performs well, and is extremely shareable. Brands and companies who are not on the bandwagon, well, it would behoove them to get on it. What does this mean for your marketing? Should it change the way you market? The answer is both yes and no.


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Marketo Summit 2017: Sessions to Attend

Written By: Alex Greger |  04/19/2017  |  0 comments

We are so excited to be attending the Marketo Summit next week! Marketo's annual conference, Marketing Nation Summit is April 23-26th at the Moscone in San Francisco (the city by the bay) and has keynotes from inspiring leaders Queen Latifah, James Cooper, and Tyler Williams. We'll also be "singing in the car" with James Corden. We cannot wait.


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Customer Appreciation 2017

Written By: Lea Titas |  04/12/2017  |  0 comments

Yesterday was the Cleveland Indians' home opener, and, per tradition, Hileman Group's annual Customer Appreciation Day party. We love hosting this event every year – in the digital age of email and texting, it's nice to put the computers and phones away and have some face-to-face time with our clients... while we watch the Indians win in the 10th inning, of course!


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5 Common Social Media Mistakes Healthcare Organizations Make

Written By: Caroline Amantea |  04/05/2017  |  0 comments

Now more than ever, patients are seeking reliable health information on social media. Learn how to do it right by considering these 5 common social media mistakes healthcare organizations make, and how you can avoid them.


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Q & A with Tom Hileman: Marketing in Healthcare

Written By: Lea Titas |  03/28/2017  |  0 comments

Today, Tom Hileman is participating in a panel discussion at the Hospital Marketing and Consumer Engagement Summit in Nashville, TN.  The discussion, "Optimize Digital Spend Using Marketing Automation" is moderated by Paul Matsen, Chief Marketing and Communications Officer at Cleveland Clinic, and examines how top-performing organizations activate market segmentation and deploy marketing automation at the national and regional levels to drive volume, population health, and brand preference. We interviewed Tom before he left to get his take on marketing within the healthcare industry.


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