Hile-lights Blog

Are You Ready for the Canadian Anti-Spam Legislation (CASL)?

Written By: Alex Greger | 06/21/2017  |  0 comments

Canada released their electronic messaging laws way back in 2014, giving businesses 3 years to become compliant. Starting July 1, 2017, the law comes into full effect enforcing private right of action, meaning private citizens now have the ability to take businesses and individuals to court for not complying to opt-in rules. Are you ready?

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Warming Up Cold Calls

Written By: Scott Taylor |  06/14/2017  |  0 comments

The phone is a powerful tool, but, by the looks of many blog posts circulating the internet, it’s likely not being used as successfully as it could be in a sales/prospecting situation. While many organizations are successful running a sales team solely around prospecting through a cold calling strategy, there are ways to “warm up” these calls through digital marketing tactics. 

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5 Examples of Great Healthcare Content Marketing

Written By: Michelle Law |  06/07/2017  |  0 comments

You've probably heard by now that creating useful content should be at the heart of your marketing efforts. Consumers like to research – in fact, studies show that 81% of consumers research online before buying. The same is true in the healthcare industry, with 86% of patients conducting a health-related search before booking a doctor’s appointment. The strategic approach of content marketing helps those patients access good content to help them make good decisions. The following is a compilation of five outstanding healthcare content marketing campaigns. 

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Do Not Send to Client – Internal Only!

Written By: Alex Ash |  05/31/2017  |  0 comments

We’ve all been there: the moment of sheer panic when you realize you accidentally sent the wrong email blast, or the big proposal to potential client that wasn’t quite finished yet. We all make mistakes and it’s usually only a matter of time before someone accidentally gets a little trigger-happy with the ‘send’ button. However, there’s definitely a right and wrong way to handle the situation (we’re lookin’ at you, United and Delta) to maintain both your brand and integrity. Although we sincerely hope you don’t have to use them, here are a few things to keep in mind when you find yourself in a tight spot, just in case. 

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Effective Email Marketing Strategy: 5 Questions to Ask Yourself

Written By: Alicia Chang  |  05/24/2017  |  0 comments

On average, every $1 spent on email generates a return of $44. However, miniscule open and click-through rates can be incredibly frustrating for a marketer. How can you make sure that your emails are as effective and efficient as possible?

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