Hile-lights Blog

Can Display Ads Predict the Presidency?

Written By: Caitlin Baker | 11/23/2016  |  0 comments

Like most of the country, well, actually more like half of the country we now know, we were totally wrapped up in the election frenzy. It served as water cooler fodder and client small talk; we wrote a blog post predicting the outcome based on digital marketing success measurements, and then wrote another blog post when things seemed to hit a fever pitch, re-predicting the outcome (spoiler alert: we couldn't).  But, could remarketing ads predict who won the White House?


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#HilemanTakeover - November

Written By: Lea Titas |  11/17/2016  |  0 comments

We know what you're thinking... it's been a while since someone has taken over Hileman Group's social media, right?  That's what we thought, too!  So, we've brought in the big guns:  our Senior Demand Generation Analyst, Michelle Law!  If there's anyone who knows social media, it's her.  Follow her on our Twitter and Instagram feeds all day to watch her play on social media... which is, um, pretty much what she does for a living anyway!


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Give It Up for Cleveland Fans with a Desktop Wallpaper!

Written By: Lea Titas |  11/01/2016  |  0 comments

We know what you're thinking.  How can we talk Browns with the Indians still in the World Series? It's true - the Cleveland Indians are so much in our hearts and minds these days.  But, if we think about our Tribe winning (or losing), we have heart palpitations, so we thought we'd focus on football for the month of November.


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[webinar] The Marriage of Traditional and Digital Marketing

Written By: Alex Greger |  10/26/2016  |  0 comments

Last week, we partnered with Kentico to present "The Marriage of Traditional and Digital Marketing".  In the webinar, we presented new tactics and best practices to effectively join traditional and digital marketing strategies in holy matrimony.  


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#RallyTogether in Cleveland!

Written By: Lea Titas |  10/19/2016  |  0 comments

October in Cleveland.  Most years, it means changing leaves, pumpkin everything and Christmas decorations (seriously, it isn't even Halloween, people!).  But, there are (very) few times in Cleveland that October means post-season baseball.   And this October is one of those times.  We'd personally like to thank the Cleveland Cavaliers for giving our city hope – we might actually WIN this whole thing!  When was the last time we said that?!  We're only one game away from the World Series – we're so excited, we can't stand ourselves.  So, to honor Cleveland and our newfound hope, here are a few reasons we love our C-Town.  


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